Is the evolution of traditional marketing. Traditional 4Ps: Product, Price, Place, Promotion had give way to 5Ds: Digital Devices, Digital Platforms, Digital Media, Digital Data, Digital Technology.
Pay Per Click
Pay Per Click is an effective way to drive traffic to your website. By careful ads creation and effective targeting you can see your website traffic skyrocket within minutes.
Search Engine Optimization is the most important thing to strive for in the years to come. By making careful adjustments to your website you can see the traffic increase in a short period of time.
Each digital marketing tactic should be part of a greater strategy. For example: if you want to promote your brand before your products then additional funds should be allocated to “branded campaigns”.
is the hybrid between traditional web design and traditional web development. We fall in the category of designers that also make hard decisions about development and hosting.
Built From Scratch
The process starts with a conversation with the client and his/her business. Afterwards the client is presented with a mockup.
Not all WordPress templates are created equal but all follow basic rules which we can use in order to match the needs of the client.
Maintenance & Updates
WordPress is something that is easy to create but it does take time and effort to maintain because of plugins breaking, updates conflicts etc.
We believe that questions provide a starting point. For example where is the business located; What are your future goals? How do you want to be perceived by future customers/clients?
After engaging in an conversation with my clients i begin to design a strategy that perfectly aligns with their business or projects while always being mindful about limitations [e.g budget].
The results provided by the digital marketing strategy are evaluated in order to expand the growth of the business by focusing our efforts in what receives positive reaction by your customers [e.g. leads].
After all the information about your business and your products/services are defined, we begin to create a digital marketing strategy that will help your business grow.
The aim of this project was to generate leads by form fill in Greece. The project took few hours to complete and provided the client with a very high R.O.A.S. [return on ad spent].
Video content curation
The project asked for total content curation of the video content nested at the Facebook page. Using best practices, we were able to provide the client with amazing content that went on to become a lead generation tool for approximately 19 months.
Facebook Social Media
a mix of online and offline efforts
The goal of the project was to help a local NGO to grow their one and only social media channel. The organization had trouble translating their offline efforts to their Facebook channel. After careful guidance and effective tactics, success came in the form of action on page, page views, likes, reach e.t.c.
AdWords | SEO | Hyperlocal SEO
International Digital Marketing Strategy
We have to be honest here, this project was a challenge to complete because it had limited budget [ <$500/month] and aimed at the continent of Europe as a whole before expanding to the rest of the globe. Our consulting and digital marketing tactics allowed the clients to become a player in the financial sector.